The Family Planning Association of Sri Lanka: Newspaper napkins

AIDS. You Can’t Wipe Your Hands of it. Stay Safe.

A random reminder of DANGER can trigger us to rethink a decision or idea. Though the necessity of practicing Safe Sex is common knowledge, people need to occasionally be reminded ‘why’ in order to prompt them to do the right thing. This campaign was launched on the 1st of December 2010 and was carried on for a few days after. The message was communicated in Sinhalese to cater to the target audience. This execution will also be carried out in all three languages - Sinhala, Tamil and English.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus
Copywriter: Prasad Weerasekara
Additional credits: Jagath Rathna Kumara, Farsad Mohideen, Upeckha Cumaratunga, Svetlana Abeysekara, Christine Seneviratne, Sampath Mudalige, Anoushka Wijesurendra, Ronald Peiris, Anuja Kanagaratnam, Preethi Roberts, M.A.C.P. Kumar, Saman Soysa, Anthony Sinaiya, Mahesh Ganganath
Published: December 2010

Related videos by Shutterstock

16 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The image said it right. It's a "random" reminder.

Guest's picture
Guest

good work

CuriousPencil's picture
CuriousPencil
4227 pencils

And it's also right in saying that people notice a message more when they're caught off-guard. I like this, it's well thought out and simple, delivering the message without spoiling dinner. Good job.

Guest's picture
Guest

like it..think the 'newspaper' napkin is a catchy way to communicate this

vasilissa's picture
vasilissa
16 pencils

The imposing aspect of advertising; focusing on the betterment of the human race. A great thinking and a good job. Congratulations!

Guest's picture
Guest

A great idea,Congratulations!

Guest's picture
Guest

nice way to express the meaning... congradz

Guest's picture
Guest

good work, its very catchy for the sri lankan people

Guest's picture
Guest

I visit AOTW often.. This must be the first Singhalese campaign that I ever saw on this site... Awesome stuff... Simple yet Strong message Very cleverly Delivered... Hope to see more like this in the future...

Guest's picture
Guest

Obviously that’s a great idea though it’s executed in a very simple way. . The target audience captures the idea easily. That’s the most important thing.

Keep up the good work !

Manusha

Guest's picture
Guest

maruuu

Guest's picture
Guest

Its a great idea. Keep doing..

Guest's picture
Guest

nice insight and good way of using it.. good stuf

Guest's picture
Guest

The advertisement is simple, brief and hits all the right notes: attracts attention with ease due to its placement and delivers the message to its target audience without sounding preachy. Very well done.

wildbore's picture
wildbore
749 pencils

Good work guys. well done!

Piyumz's picture
Piyumz
36 pencils

Superb idea!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments