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Bing-map adaped direct mail

Agency: 
Published/Aired: 
November 2011
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Description: 

Tri-fold mailer, 6.75” x 5” (closed), with uniquely personalized, Bing-generated, addressee-to-nearest-clinic map.

Boxes unpacked. Utilities turned on. Kids enrolled in school.
Now, time to find a doctor. Convenient locations.
More than 400 providers. Expertise in 40 specialties.

Advertising Agency: Frank Unlimited, Seattle, USA
Creative Director / Art Director: Zach Hitner
Creative Director / Copywriter: Forrest Healy
Producer: Curtis Jackson
Mailer production / Programming: McCallum Print Group

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