The Christina Noble Children's Foundation: Unequal Childhood Paper-Cutting

Christina Noble Children’s Foundation (CNCF) as a charity organisation is determined to make HK public aware of this inequality, and seek their support in helping street children. To illustrate this message of inequality, we used traditional paper cut. Traditionally the pattern is supposed to be symmetrical. But we intended to make it asymmetric, with one side depicting a child in a loving family, and the other side showing the child in an abusive environment.

Advertising Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing, Connie Lo
Art Director: Katie Ng
Illustrator: Chen Jie Rong

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4 comments

AssassinX's picture
AssassinX
1329 pencils

Traditional Chinese paper cut.

Love it. People may keep them for quite a long time.

redaroguitijani's picture
redaroguitijani
62 pencils

love it, except red ink printing. has it anything to do with the chinese flag?

iloveseneca's picture
iloveseneca
18 pencils

Nope, nothing to do with chinese flag. The red paper is the traditional color used in paper cutting. :)
Love the use of words which can be read either way but complete opposite meaning.

CuriousPencil's picture
CuriousPencil
4227 pencils

Lovely. Some good thinking behind this one.

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