The Brass Bar / Café Opera: Bar menu, hidden price

If you do care about the prices, warm up the black area with your finger.

The Brass Bar is the VIP club of Café Opera. If you actually do care about the prices and rub the menu, the prices will be visual for a short time and then go back to black.

Advertising Agency: Det, Stockholm, Sweden
Art Director: Gustaf Boman
Print house: Digaloo
Published: January 2013

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5 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nice touch to the menucard - actually a bit reminiscent to this Chivas Regal ad; http://mohak.files.wordpress.com/2006/10/chivas-regal-no-bottle-neil-f...

kleenex's picture
kleenex
26352 pencils

Horrible idea.

unixiic's picture
unixiic
6 pencils

it's a refreshing idea, but i am start to wondering why they use on menu?

auliviet's picture
auliviet
179 pencils

Nice concept but not for a menu. I think everybody do care about the price

ankitadv's picture
ankitadv
826 pencils

awesome

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