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Writers' Font

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Published/Aired: 
July 2013
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Description: 

To promote “Tell a Story”- a book shop with wheels that sells translated Portuguese books in several languages as a “postcard” of portuguese culture - the country and its most notorious authors, and to encourage tourists to tell a story about Portugal, we created a new typeface based on these portuguese authors' calligraphy to inspire everyone to write like them.
Either to write a novel or a Nobel, a simple note or the diary of a journey. From A to Z you'll find the characters of Fernando Pessoa, José Saramago, José Luís Peixoto, Cardoso Pires and Lobo Antunes all combined together in one new handwriting free font: The Writers' Font. A vowel may have the mild stroke of one author, a consonant might show the strong personality of another, but they are all genuine and pour geniality.

Telling the Story of Portuguese Literature in a Typeface. www.tellastory.pt

Advertising Agency: MSTF Partners, Lisbon, Portugal
Executive Creative Directors: Lourenço Thomaz, Susana Sequeira
Creative Director / Designer: Daniel Palma
Copywriters: Pedro Lima, Sara Couto
Illustrator: Ricardo Figueiras
Typeface Designer: Joana Correia

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kleenex
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nice website.

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