TBWA Carbon Neutral Challenge: Bags
The TBWA Worldwide Network spearheaded a movement called the Carbon Neutral Challenge and asked its agencies from all over the world to think of ways to effectively reduce their carbon footprint.
TBWA Philippines found opportunity by using reusable canvas instead of the usual plastic for their annual Christmas gift bags to be given out to their employees and industry partners. The printed designs served as a reminder to think green.
Advertising Agency: TBWA, Philippines