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Mother's Day Card

Agency: 
Published/Aired: 
May 2013
Description: 

The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mums who are left to grieve each Mother’s Day.

She wants a card from you, not about you. For Mum's sake, slow down.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Art Director: Jackson Harper
Copywriter: Shannon Crowe
Illustrator: Kelly Thompson
Senior Art Director: Peter Becker
Senior Art Director: Richard Lovell
General Manager: Randal Glennon
Account Director: Jodi Gubana
Typography: Brigitte Charron

Comments (2)

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Highest Rated

janey's picture
janey
Activity Score 21

Clever use of media

kleenex's picture
kleenex
Activity Score 43473

I like.

janey's picture
janey
Activity Score 21

Clever use of media

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