Advertising Agency: Saatchi & Saatchi X Germany
Creative Director: Mark Karatas
Copywriter: Dorothea Eckhart
Art Director: Manuela Schwarz
Toy Builder: Brehn
Released: November 2008
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9 Comments
Nice idea
Sweet, retainable, memorable.
forced!
What?! Why? It's even too literal. I think it's really nice.
Affengeil!
Yea you mean : " we came up with an idea for a collapsing building toy, then we found this ridiculous client to slap their logo on it."
I think taking something so emotionally connected to our childhood like a toy elevates something like a demolition company to another emotional level. it's fun, for crap's sake. quit over thinking it.
ach kommt, dass haben die studis aus weimar vor einigen jahren schon zum 11. september mit den twin towers als böses souvenir gemacht und auf der art frankfurt ausgestellt.
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done by some german students some years ago. they have made a mad souvenir with the twin towers as a collapsing building toy. it was shown at germanys biggest art exhibition. the art frankfurt.
gab es schon! scholz & freinds berlin hat mit der gleichen idee im jahr 2006 einen löwen in cannes gewonnen. und noch ein paar awards.
shame on saatchi frankfurt!
scholz & freinds berlin won a cannes lion with exactly the same idea in 2006.