Swedish Postal Service: Magical Christmas Cards

We let people create and send Christmas cards, using modern technology! Write a greeting on the flip-side, and the Christmas card is delivered to your friend's doorstep, tempting her to send her own greeting.

Advertising Agency: Crispin Porter + Bogusky Europe, Gothenburg, Sweden
Creative Directors: Gustav Martner, Bjorn Hoglund
Copywriter: Tobias Gronberg
Art Director: Mattias Berg
Other credits: Johan Brink, Johan Kruse, Jenny Folkesson, Stefan Hallen, Erik Sterner, Erik Dolk, Pontus Warnestal, Per Rundgren, Edvin Besic

5 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Weblink is here:
http://julkortsmagi.se/

Really nice idea, pitty it still has cliche looks though.

Dot's picture
Dot
90 pencils

imho the idea becomes stronger because they kept the cliche look. Otherwise it's not a christmas card.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah that might be true as well.

ilovegreatads's picture
ilovegreatads
312 pencils

it's hardly about the look, jack. look at the idea. the 'wow' that people experience. (and from a professional point of view, the brilliant use of a competing category that otherwise threatens your very existence!)

whyrtt's picture
whyrtt
17 pencils

i cant open the site

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