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Surfrider Foundation: 2011 Calendar

Surfrider Foundation: 2011 Calendar
Your rating: None Average: 7.4 (85 votes)

See all the girls here: http://adsoftheworld.com/blog/surfrider_2011_calendar

Advertising Agency: Y&R Paris, France
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Fred Meylan
Retouching: Fred Perrot / The Shop
Models: Elite Paris, Metropolitan, Next Models. Rosanne Olson
Published: January 2011

16 Comments

atb2005's picture 13683 pencils
atb2005 | Mon, 2011-07-25 11:46
1

So you covered some hot naked chicks in oil and then put them in a calendar to "remember the catastrophe". In other words, give surfers (and male creatives, of course) something to masturbate to, rather than ponder. Utterly stupid and tasteless, given the magnitude of the tragedy. No wonder this came from an all male creative team, as usual.

brookjohnston's picture 284 pencils
brookjohnston | Mon, 2011-07-25 12:10

Good point...

www.marketingman.ca
www.twitter.com/brookjohnston

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Mon, 2011-07-25 16:02

+1

lessismore's picture 251 pencils
lessismore | Tue, 2011-07-26 02:08

+2

akshaysrikar's picture 426 pencils
akshaysrikar | Tue, 2011-07-26 13:09

+3

Nike Diesel's picture 6832 pencils
Nike Diesel | Wed, 2011-07-27 08:41

I agree.
This is so wrong it's painful to watch. And it doesn't work.
Flabbergasting that someone can give more than one star.

Nike Diesel's picture 6832 pencils
Nike Diesel | Wed, 2011-07-27 15:17

Look at the comments below. Again, flabbergasting ...
Too many guys in this forum...

Rajish kappad's picture 108 pencils
Rajish kappad | Mon, 2011-07-25 22:36

it's awesome,

http://www.facebook.com/profile.php?id=1201459255&v=info

morse's picture 8826 pencils
morse | Mon, 2011-07-25 23:22
7

I think it works.

What hath God wrought

bibendum's picture 60 pencils
bibendum | Tue, 2011-07-26 02:01
10

Very good

bhuvneshwar.chd's picture 1013 pencils
bhuvneshwar.chd | Tue, 2011-07-26 03:17

clever & clear.

"If you are irritated by every rub, how will you be polished?"
— Rumi

silvertongue's picture 538 pencils
silvertongue | Tue, 2011-07-26 09:03

Geez, haters gonna hate, huh? IMO men are going to hang up calendars with hot girls anyway, so why not let them do it knowing they're actually contributing to a good cause rather than just being a perv? Besides, how many pieces of communication can you think of that people will want to keep on their walls for an entire year?

Stop to think about the insight before slamming it like a narrow-minded troll.

Nike Diesel's picture 6832 pencils
Nike Diesel | Wed, 2011-07-27 08:44

You are wrong.
This ad doesn't work.

"Besides, how many pieces of communication can you think of that people will want to keep on their walls for an entire year?"
Umm, I dunno... How about any calendar from a tyre or rim company!

Jackbr's picture 703 pencils
Jackbr | Tue, 2011-07-26 10:39

Genial.

Jack

thedesignaddict's picture 4341 pencils
thedesignaddict | Tue, 2011-08-16 01:09

Take conventional objects of beauty and make them disgusting. Simple, relevant and smart. Nicely executed.

Shridevi's picture 88 pencils
Shridevi | Mon, 2011-10-03 01:07

I agree with what atb2005 has to say here. Yes, it makes rubbish out of a tragedy....isn't convincing enough. Bad job.

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