Surfrider Foundation: 2011 Calendar

See all the girls here: http://adsoftheworld.com/blog/surfrider_2011_calendar

Advertising Agency: Y&R Paris, France
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Fred Meylan
Retouching: Fred Perrot / The Shop
Models: Elite Paris, Metropolitan, Next Models. Rosanne Olson
Published: January 2011

16 comments

atb2005's picture
atb2005
13567 pencils

So you covered some hot naked chicks in oil and then put them in a calendar to "remember the catastrophe". In other words, give surfers (and male creatives, of course) something to masturbate to, rather than ponder. Utterly stupid and tasteless, given the magnitude of the tragedy. No wonder this came from an all male creative team, as usual.

brookjohnston's picture
brookjohnston
296 pencils

Good point...

Ron Burgundy's picture
Ron Burgundy
1636 pencils

+1

lessismore's picture
lessismore
251 pencils

+2

akshaysrikar's picture
akshaysrikar
420 pencils

+3

Nike Diesel's picture
Nike Diesel
13389 pencils

I agree.
This is so wrong it's painful to watch. And it doesn't work.
Flabbergasting that someone can give more than one star.

Nike Diesel's picture
Nike Diesel
13389 pencils

Look at the comments below. Again, flabbergasting ...
Too many guys in this forum...

morse's picture
morse
16013 pencils

I think it works.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bibendum's picture
bibendum
60 pencils

Very good

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

clever & clear.

"If you are irritated by every rub, how will you be polished?"
— Rumi

silvertongue's picture
silvertongue
549 pencils

Geez, haters gonna hate, huh? IMO men are going to hang up calendars with hot girls anyway, so why not let them do it knowing they're actually contributing to a good cause rather than just being a perv? Besides, how many pieces of communication can you think of that people will want to keep on their walls for an entire year?

Stop to think about the insight before slamming it like a narrow-minded troll.

Nike Diesel's picture
Nike Diesel
13389 pencils

You are wrong.
This ad doesn't work.

"Besides, how many pieces of communication can you think of that people will want to keep on their walls for an entire year?"
Umm, I dunno... How about any calendar from a tyre or rim company!

Jackbr's picture
Jackbr
1385 pencils

Genial.

Jack

thedesignaddict's picture
thedesignaddict
5391 pencils

Take conventional objects of beauty and make them disgusting. Simple, relevant and smart. Nicely executed.

Shridevi's picture
Shridevi
184 pencils

I agree with what atb2005 has to say here. Yes, it makes rubbish out of a tragedy....isn't convincing enough. Bad job.

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