Super Nanny: Control Toys

Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. We had to promote its new season to parents. So we created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target – toy stores. By taking a closer look at the boxes, they’d find the message “There are better ways to discipline your child. Watch Super Nanny.”

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues; Kevin Zung
Art Director: Antonio Correa
Copywriters: Guilherme Nesti, Luis Felipe Figueiredo
Agency Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Production Company: Farol Filmes
Sound Studio: Voicez

Published: 
May, 2012

8 comments

kleenex's picture
kleenex
40630 pencils

I would like to see the videocase...

Did this idea work???

Jackbr's picture
Jackbr
1496 pencils

Ok, The Cannes Times

JackBR

Where is the idea's picture
Where is the idea
707 pencils

good one...

vlads's picture
vlads
539 pencils

cannes!

gonndo's picture
gonndo
1094 pencils

The idea and the execution are both absolutely gorgeous!!!

But, oh boy, do I LOATHE that show...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

VampAd's picture
VampAd
1151 pencils

Yes.

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