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Control Toys

Agency: 
Published/Aired: 
May 2012
Description: 

Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. We had to promote its new season to parents. So we created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target – toy stores. By taking a closer look at the boxes, they’d find the message “There are better ways to discipline your child. Watch Super Nanny.”

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues; Kevin Zung
Art Director: Antonio Correa
Copywriters: Guilherme Nesti, Luis Felipe Figueiredo
Agency Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Production Company: Farol Filmes
Sound Studio: Voicez

Comments (8)

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Highest Rated

VampAd's picture
VampAd
Activity Score 1151

Yes.

kleenex's picture
kleenex
Activity Score 43398

I would like to see the videocase...

Did this idea work???

antoniocorreamsn's picture
antoniocorreamsn
Activity Score 7
Jackbr's picture
Jackbr
Activity Score 1499

Ok, The Cannes Times

JackBR

Where is the idea's picture
Where is the idea
Activity Score 707

good one...

vlads's picture
vlads
Activity Score 539
vlads's picture
vlads
Activity Score 539

cannes!

gonndo's picture
gonndo
Activity Score 1094

The idea and the execution are both absolutely gorgeous!!!

But, oh boy, do I LOATHE that show...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

VampAd's picture
VampAd
Activity Score 1151

Yes.

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