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45 comments

sayme's picture
sayme
50 pencils

nobody will do it.
but its a nice idea :P

JPhilly's picture
JPhilly
173 pencils

Yeah, I agree. Why would anyone wear that stupid looking hat.
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http://jakephillips.wordpress.com

Guest's picture
Guest

So serious guys, LOL, we did this cos we thought it would be a laugh for people who wake (on Sunday when it ran) after a night on the hammer.

Guest's picture
Guest

very naive creative team. too... like, PAT!!

Guest's picture
Guest

es verdad nadie lo va hacer, ahi que recordar que las personas ahora lo que menos tienen es tiempo!!!
pero la idea me gustó mucho es bien interactiva

Guest's picture
Guest

like art attak...
ok, i find the page and...
two hour later...

Guest's picture
Guest

ahhhhhhhhhhhhhhhhhhhhh!!!!!!!!!!!! horrible!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

delithekid's picture
delithekid
54 pencils

oh man! no. no. no. no.

*

Mezooo's picture
Mezooo
174 pencils

no one is going to cut that out... apart from that, no one will even realize it's going to be a "wearable" hat after cutting it out. and still if anybody does all that-the hat will lokk really crappy!

boring, not good, not creative, not effective, not outstanding...nothing!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

A brave try to do something different, but it won't work unfortunately.

We're going to need more lube.

Guest's picture
Guest

kind of silly hat and very difficult to cut precisely. I dont think is brand builder, on contrary make the brand ridiculous.
Fernando from Paraguay

Guest's picture
Guest

cannes titanium!!!!

Akane's picture
Akane
14 pencils

so sad! soooo sad! I mean soooooo SAAADDD!!!

Wordnerd's picture
Wordnerd
6662 pencils

nice thinking. pitty you look like a moron with it

Guest's picture
Guest

wheres the idea?

ackattak's picture
ackattak
396 pencils

Definite outside-the-box thinking. Too bad it's ugly as sin. Looks like a pain to cut out, too.

NatalieM's picture
NatalieM
1687 pencils

Keep the wild ideas coming. Unfortunately, this hat is not a home run, but keep thinking!

sneakyhands's picture
sneakyhands
1857 pencils

he's going to have some mean tan lines. i have to agree with the other comments, that nobody is going to cut this thing out. we know it's a hat because we have the step by step photos, but the consumer only has a dotted line and scissors. in this case a diagram might not be overkill. all they really need to do is realize it's a hat and think about the liquor store. buying liquor couldn't hurt either.

Guest's picture
Guest

wow...I'm going to get all the laddies

Guest's picture
Guest

Nadie lo va a hacer y menos a usar, no funciona.

Guest's picture
Guest

Nadie lo va a hacer y menos a usar, no funciona.

Whitefang's picture
Whitefang
509 pencils

awesome work guys. people are going to queueing up to spend 10 mins of their
lives making a hat that:

1. makes you look like a total dick
2. provides as much shade as a termite's cock.
3. turns you into a walking ad for a budget booze shop

reinforce those shelves, there's a lot of metal coming your way.

Wordnerd's picture
Wordnerd
6662 pencils

10/10 for your comment

Guest's picture
Guest

I don't know about you, but I've seen some huge termite cocks in my day.

Guest's picture
Guest

Completely agree.

thirty6chambers's picture
thirty6chambers
1464 pencils

did this come out of a retarded child's imagination?

hey look billy bob, this traffic cone could also be a hat!

Guest's picture
Guest

hey, just a quick question.
you said "I go to Art Center and if I had to do it all over again I'd pick Miami Ad School for sure. why? is Miami Ad School is much better?? and what about VCU?

Guest's picture
Guest

ugly

alvinpck's picture
alvinpck
1467 pencils

It's nice.

But it take people lots of time to do it. Isn't it better perforated? Or at least, in magazines; harder paper?

Guest's picture
Guest

If you knew NZ's weather, that hat works perfectly.

Guest's picture
Guest

New Zealand weather – so are you talking up north were the sun can burn through the gaps. In the middle where the blistering winds will blow it off. Or down south were it would be too cold and no point in wearing a hat?

And that’s not even mentioning us lazy ass new Zealanders who wouldn’t be bothered sitting down and cutting out a dog ugly hat.

Nice for trying to be different but it might be best to do a little more research into your target market.

Guest's picture
Guest

It might be better if u have perforations around so it is easy to remove n fix the hat instead of cutting it out, and don't have white spaces to be removed if you want the hat to be used, at least once. keep the white in the hat it self, that way the hat will not look empty when worn. Nice idea though!

Zekin's picture
Zekin
102 pencils

at the evening that guy will have a striped head.

Totally useless against hot and sunny weather

Guest's picture
Guest

Why is buddies face all beat to rat shit, that's why nobody would wear silly pin wheal skull cap. Lame.

Big-gun's picture
Big-gun
56 pencils

Nice that some of you noticed this hat wasn't a serious attempt to protect you from the sun, probably just a joke for those who had been out on the hammer the night before.

NZ'ers are a resourceful bunch

Ozzie ozzie ozzie oi oi oi

Guest's picture
Guest

Fire that agency and hire a new one.

It fits the target demographic but really, can they even afford newspapers?

Guest's picture
Guest

What?

Big-gun's picture
Big-gun
56 pencils

Every house hold I know has the paper at their house or flat in New Zealand we are a very intelligent bunch, but we also know when something is suppose to be a joke. Look at the above comments before you speak

Guest's picture
Guest

it work... for alcoholics

Guest's picture
Guest

Ka Pai!

I know for the demographic that you're using it'll probably work. I'd wear it. As for perforations, surely that would be next to useless on newspaper? It'd be nice if you were just told how to fold the page (no cutting required) into a hat. Might be easier, but has also been done before i'll wager.

I think the thing that made me shake my head was the fact that you'd be fiddling around cutting it out while all the time the byline reads "super liquor it's quicker"... not so much.

Well, he's got a pure blonde and a sweet hat (that again, I would DEFINITELY wear) thought this would capture more the audience of the hat as opposed to the wearer. And yes, this absolutely works if you understand NZ culture.

Nice :]

capywriter's picture
capywriter
5511 pencils

sorry, but really one of the dumbest ideas I've seen that really got executed...

Big-gun's picture
Big-gun
56 pencils

Why

Nubie's picture
Nubie
10 pencils

LMAO i saw this the other week, me and my mates actually did it, we were sitting outside our flat just up from Uni in Welly after funnily enough a night on the hammer. Man there are some serious people on this site take a chill pill kids and have a good time

Kefe's picture
Kefe
53 pencils

Good

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