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Tanning Tattoo

Agency: 
Published/Aired: 
October 2011
Description: 

Background: SunPlay provides maximum SPF and UV protection for sun lovers allowing them to play in the sun without worrying about getting burned.

Objective: Increase brand relevance and build a stronger emotional bond with consumers.

Idea: We distributed SunPlay Tanning Tattoo stickers to sun lovers on the beach. After playing and tanning in the sun, they could remove the stickers form their skin leaving a beautiful mark: unique proof that SunPlay allows sun lovers to play in the sun without worrying.

Result: More than 12.000 stickers were distributed within 4 days bringing the brand closer to its customers.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Group Creative Director: Nicholas Hong
Art Directors: Ricky Ho, Hui Ka Kit
Copywriter: Kristie Chen
Creative Director: Henry Yim
Agency Producer: Vivian Ho

Comments (7)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

Like it.

kleenex's picture
kleenex
Activity Score 43398

cool.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Holy Photoshop, Batman.

morse's picture
morse
Activity Score 17364

It's a nice gift, but it doesn't demonstrate anything about the product. You would get that tan line without the product too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Taylormade's picture
Taylormade
Activity Score 408

I wonder if they got the inspiration from this cinema classic:

http://www.youtube.com/watch?v=VXIwCWFfUJE

TheBert's picture
TheBert
Activity Score 65

There's a spelling error under the "Idea" section. It should be "from" in the second sentence, not "form."

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

I agree with morse. but nice DM work.

andylefty's picture
andylefty
Activity Score 4535

Like it.

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