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Sunplay: Tanning Tattoo

Sunplay: Tanning Tattoo
Your rating: None Average: 3.9 (25 votes)

Background: SunPlay provides maximum SPF and UV protection for sun lovers allowing them to play in the sun without worrying about getting burned.

Objective: Increase brand relevance and build a stronger emotional bond with consumers.

Idea: We distributed SunPlay Tanning Tattoo stickers to sun lovers on the beach. After playing and tanning in the sun, they could remove the stickers form their skin leaving a beautiful mark: unique proof that SunPlay allows sun lovers to play in the sun without worrying.

Result: More than 12.000 stickers were distributed within 4 days bringing the brand closer to its customers.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Group Creative Director: Nicholas Hong
Art Directors: Ricky Ho, Hui Ka Kit
Copywriter: Kristie Chen
Creative Director: Henry Yim
Agency Producer: Vivian Ho

7 Comments

kleenex's picture 8394 pencils
kleenex | Mon, 2011-10-31 11:42

cool.

thedesignaddict's picture 4341 pencils
thedesignaddict | Mon, 2011-10-31 12:03

Holy Photoshop, Batman.

morse's picture 8826 pencils
morse | Mon, 2011-10-31 12:15
6

It's a nice gift, but it doesn't demonstrate anything about the product. You would get that tan line without the product too.

What hath God wrought

Taylormade's picture 421 pencils
Taylormade | Tue, 2011-11-01 14:23

I wonder if they got the inspiration from this cinema classic:

http://www.youtube.com/watch?v=VXIwCWFfUJE

TheBert's picture 60 pencils
TheBert | Mon, 2011-10-31 21:56

There's a spelling error under the "Idea" section. It should be "from" in the second sentence, not "form."

Prasad Weerasekara's picture 459 pencils
Prasad Weerasekara | Mon, 2011-10-31 23:03
8

I agree with morse. but nice DM work.

andylefty's picture 3136 pencils
andylefty | Tue, 2011-11-01 16:29

Like it.

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