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Target the Top

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Published/Aired: 
December 2010
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Description: 

A New Year’s gift for selected clients owning Subaru off-road vehicles. Subaru is an excellent choice for any mountain-lover because of its unique Symmetrical All Wheel Drive System (AWD). We made a special darts game. The dartboard represents a mountain with the circles replaced by topographic contour lines. (Contour lines are lines drawn on a map connecting points of equal elevation, allowing us to show the shape of the land surface). The different heights indicate the various scoring sections. This year, using the special Subaru-winged darts representing your Subaru vehicle, you can "Target the Top" at 2011m and enjoy 2011 points!

Advertising Agency: Day6, Athens, Greece
Creative Director: Ivan Papadopoulos
Art Director: Panagiotis Kavopoulos
Copywriter: Ivan Papadopoulos
Illustrator: Redoine Amzlan
Photographer: Αndonis Kefalonitis
Additional credits: Panos Theokas

Comments (3)

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Highest Rated

jackblack's picture
jackblack
2350 Activity Scores

Interesting DM. Nice job.

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