Subaru: Target the Top

A New Year’s gift for selected clients owning Subaru off-road vehicles. Subaru is an excellent choice for any mountain-lover because of its unique Symmetrical All Wheel Drive System (AWD). We made a special darts game. The dartboard represents a mountain with the circles replaced by topographic contour lines. (Contour lines are lines drawn on a map connecting points of equal elevation, allowing us to show the shape of the land surface). The different heights indicate the various scoring sections. This year, using the special Subaru-winged darts representing your Subaru vehicle, you can "Target the Top" at 2011m and enjoy 2011 points!

Advertising Agency: Day6, Athens, Greece
Creative Director: Ivan Papadopoulos
Art Director: Panagiotis Kavopoulos
Copywriter: Ivan Papadopoulos
Illustrator: Redoine Amzlan
Photographer: Αndonis Kefalonitis
Additional credits: Panos Theokas
Published: December 2010

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3 comments

kleenex's picture
kleenex
25588 pencils

great idea,

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nice. I'd try it, for some laughs.

jackblack's picture
jackblack
2230 pencils

Interesting DM. Nice job.

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