To increase its awareness every year Studio Universal, the most famous TV channel dedicated to the great movies, celebrates its rebirth, that took place in May 2009, giving to stakeholders and insiders/experts a calendar that unlike all the others, starts from May instead of December.
dvertising Agency: Y&R, Rome, Italy
Chief Creative Director: Alessandro Canale
Art Directors: Fabio Dimalio, Laura Sforza
Copywriter: Saverio Lotierzo
Illustrator: Oliva Studio
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri