Stockholm Pride: Heart of gold

To a man with a heart of stone. Here's a heart of Gold.

Stockholm Pride won a Gold and People's Choice in the Lovie Awards for the much acclaimed campaign #gowest. Since the initiative is a protest against the LGBT ban in Russia, very different plans was set up for the heart shaped gold statuette. It was sent to Vladimir Putin personally.

Advertising Agency: M&C Saatchi, Stockholm, Sweden

December 2013