STIHL Chainsaws: Confetti

To wish all the best Stihl clients a happy new year, we sent them a greeting card in the form of a bag full of confetti made of wood shavings.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant art director: Antoine Dezes-Richard
Published: January 2011

10 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

pretty cool, I like that they designed it like those dollar store party stuffs.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Maybe it should have had something like "our idea of confetti" on it's packaging? Now it's a tad abstract. But love the thinking behind this ;)

Lazarus's picture
Lazarus
1538 pencils

Meh.

Pankefir's picture
Pankefir
22 pencils

Nice but
i thing it's it will be better if they make it more colorfull like real confetti
i understand that in natural wood color it match more to STIHL but if they realy send it people they will recodnize the wood chips even if they were more colorfull

Glut's picture
Glut
3947 pencils

Yeah! happy new year, in this one we will be cutting more trees than the last one.
Perhaps the ad will be better for other product, such as blower

writersblog's picture
writersblog
556 pencils

Agreed, there's greenwash and then there's waste-all-our-trees-for-confetti

jackblack's picture
jackblack
2328 pencils

Close but no cigar for me.

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils

hey...hey..... I like it...

Sooty's picture
Sooty
38 pencils

Don't really get the connection between confetti and New Year. Is it a French thing?

Dom Bulmer's picture
Dom Bulmer
51 pencils

Agree with Jaap Grolleman, nice idea but it's missing the mention of "Confetti for wood workers". Otherwise it's just a bit too disconnected. Like the packaging, very Dollorama!

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