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12 comments

jeann's picture
jeann
107 pencils

i like this!
but it doesn't seem to be cost effective.

Roshan Quintus's picture
Roshan Quintus
669 pencils

agree. but cool impressive idea looks like they have done a quality job.

bite me

Guest's picture
Guest

Cute idea.

DJVassallo's picture
DJVassallo
243 pencils

no cost effective?????

Guys only because of that 85% of response (remember which is the average response for a DM?) I´d say it was a freaking success! at least for branding purposes.

In terms of ROI maybe it´s no so clear: spent 5,000 and got the equivalent of 100,000 in PR investment, fine. But how much the action raised sales? Did they meet the value/sales objectives?

From the creative side this is a great execution, achieving perfectly the objective of making people "to experience" the product.

Cannes winner. Effie who knows.

Guest's picture
Guest

they just sent out shoes!? wheres the idea? plz explain

soulsentwine's picture
soulsentwine
88 pencils

The idea is making the customers try the rugs at their home in an interesting way, instead of visiting carpet store.

Guest's picture
Guest

very good design, but No idea?

DJVassallo's picture
DJVassallo
243 pencils

guys, this is not an ad, is the case study sheet, if you don´t READ the brief you won´t get it

Guest's picture
Guest

nice! very nice!.

Guest's picture
Guest

i simply luv it

Guest's picture
Guest

Brilliant Idea ! Excellent DM

M K's picture
M K
15 pencils

I actually want one of these, look so comfy!

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