SOS Children's Villages: The Rumpled Leaflet

Don't throw my destiny away!

Advertising Agency: DDB Bucharest, Romania
Creative Director: Theodor Sandu
Art Director: Maria Bobancu
Copywriter: Hana Ortopelea

March 2009


MissCopywriter's picture
168 pencils

Having a child giving out leaflet of his own picture is pretty strong.

tirthomitro's picture
2758 pencils

Bajaj Scooty - it riding, you soching...
LB Bombay had done this years earlier!

they showed me a picture & i laughed
dignity has never been photographed

Misstree's picture
425 pencils

Yup...done by India for Bajaj ages ago! it was a TVC though....


Not all who wander are lost.

Dzsoi's picture
8008 pencils

Handling out rumpled leaflets in a TVC?? And the story is... passerby unfolds the leaflet and see the child's face on it? I can't imagine that TVC... just a really bad one.

Guest's picture

i think of this idea around 3 years ago but didnt have a chance to execute it.

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