Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Jagath Rathna Kumara
Copywriter: Kusumsiri Wijeyawardana
Other additional credits: Anthony
Released: October 2008
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28 Comments
thank you guys. sales are not necessary, awareness is enough.
this is really boring...
HAHAHA why is this here?
http://justkiddingbutseriously.wordpress.com/
Is this an ad?
http://www.facebook.com/canibalstudio
Is this an ad?
http://www.facebook.com/canibalstudio
you don't even need an agency to do that for you..not very cost-effective
FKN GOOD!
Srilankan book market is very poor. That's why this kind of cost effective innovative advertising path is need.
Go ahead Saatchi Colombo...
was it a challenge ?
Ha-ha-ha!!! Laughing my ass off at this!! Ha-ha! I think poor "Anthony" (See: other additional credits, above)had the shite job of inserting each bookmark. Ha-ha-ha!!
There's got to be a new low budget award category created just for this.
sureshot kans guys... congrats
Is this a joke? Ivan, why is this here? I often thought of unsubscribing from adsoftheworld because there are sometimes too many ads in one day. It's really ridiculous to put this one here - it's like writing in a scientific magazine an article about a person discovering the fire in the 2009.
cannes silver!
fkn creative
fkn creative
Great ! I was hesitating to submit my son's 1st birthday pictures.
Now I'm pretty sure they will be published.
Saatchi & Saatchi rocks!!! Although, as we can see from the credits, a major role was played by a freelancer called Anthony. Anthony, if you are reading this, I'd just like to say: that ribbon you added to the bookmark is genius, PUUUURE GENIUS, I tell ya!
my mother-in-law wants a job as an art director. no previous experience (which may be a good thing) i'll be sending her your cv guys. sri lanka seems about far enough...wtf happened to lovemarks & sisomo??
vuxanovici rocks!! as you may have noticed Anthony was also involved in the York ACs outdoor. wonder what his designation is and if Jagath could ever bear to let him go?!?
GREAT copy, Kusumsiri!!!!!!!!
why not....
Perdedores
Um, I'm in college, and student groups do this kind of stuff. Not really brain surgery...not impressed.
when its an already a leading publisher and well known bookseller...wtf (why) & wtf (what) is awareness for? selling yellow/gold ribbons?
Suggestion: please refer few books (advertising) and better this...may be a good idea if you think it through to the next...hmmm sorry the 3rd level from here!
But keep it going guys...life is a race and you can catch up. Good luck!
Ese men, dice "no no no no" porque "no" se le ocurrio a el... jajajajaja
Bad art direction. No creativity. trihan
i think it's a good business card idea... better than a normal business card. not killer though. a nice simple idea