Sony: The bottled walkman

Advertising Agency: FCB, Auckland, New Zealand
Executive Creative Directors: James Mok, Tony Clewett, Regan Grafton
Art Director: Melina Fiolitakis
Copywriter: Kevin Walker
Account Director: Michelle Koome
Media Manager: Rachel Leyland
General Manager: Angela Spain
Account Executive: Alisha Thomas
Production Director: Eric Thompson
Producer: Kelly Gillard
Head of Art: Nick Smith
Designer: Michael Braid
Senior Finished Artists: Harmen Kamsteeg, Hylda Von Dincklage
Senior Digital Media Planner / Buyer: Steph Pearson
Senior Digital Producer: Nick Niblett
Social Media Campaign Manager: Georgia Boyce
Campaign Manager: Charlotte Broadbent
Photographer: Lewis Mulatero


damnson's picture
10920 pencils

Very nice.

An axe murderer of ads.

kleenex's picture
37457 pencils

interesting way to sell the item.

CrackerJackWorks's picture
16207 pencils


Yro's picture
118 pencils

In 2012 watches were sold in bags of water.

And this year, we have a vending machine selling mp3 players in bottles of water.

Can't wait for next year!!

Seco's picture

Festina did it 2 years ago.

Unacosaesunacosaotracosaesotracosa's picture
304 pencils

Done a lot of times.

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