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Ice pack

Published/Aired: 
July 2014
Description: 

Skol made the first ice pack in the world. The unique packaging, totally made of ice, was signed by F/Nazca Saatchi & Saatchi and chills without freezing the beer. The novelty was distributed for the first time to Russian tourists in Cuiabá, one of Brazil's hottest capital cities, to refresh the European fans accustomed to harsh winters.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Executive Creative Directors: Fabio Fernandes, Eduardo Lima
Creative Directors: Pedro Prado, Rodrigo Castellari

Account supervisors: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva
Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini
Media team: Fabio Freitas, André Cais Bruno Storace, Vivian Simões, Caroline Pascuinelli

Comments (2)

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Highest Rated

damnson's picture
damnson
Activity Score 11517

Literally!

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 44107

cool..

damnson's picture
damnson
Activity Score 11517

Literally!

An axe murderer of ads.

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