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Skoda Yeti: Park Assist System

Postcard about the Skoda Yeti Park Assist System to distribute at the Bologna Motor Show.

Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Illustrator: lucycgi.eu
Account: Giuseppe Francavilla
Published: November 2010

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41 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Bravo. Takes a big foot to put 12 inches of clever into a 30 centimetre market and still make room for manoeuvre to kick ass.

"Yeti *still* finds reason to complain about the name..."

Guest's picture
Guest

Cool :)

If that's the key selling feature of the car, then bravo, very memorable!

Guest's picture
Guest

smart

sirvan's picture
sirvan
29870 pencils

Nice. Cute.

+++

"I love some things, and don't love some other things."

Cesar Hector's picture
Cesar Hector
217 pencils

Kind of fun but I have seen this resource been used before.

CuriousPencil's picture
CuriousPencil
4227 pencils

I'd love to see more examples of this Cesar - any links to where we can look at others?

Guest's picture
Guest

nice I like.

Muhammad Imran's picture
Muhammad Imran
614 pencils

lol

tirthomitro's picture
tirthomitro
2722 pencils

fabulous!!!

they showed me a picture & i laughed
dignity has never been photographed

LeeHarvey's picture
LeeHarvey
3045 pencils

Sweeeeeet!

sxhizo's picture
sxhizo
38 pencils

Niccceeeeee! Real clever :)

dadada's picture
dadada
1719 pencils

I give it a "WOW!"

Everybody is creative, be yourself.

Guest's picture
Guest

Bravi gazzi!

New Nice and Fun's picture
New Nice and Fun
377 pencils

So simple! So nice! BRAVO!

Guest's picture
Guest

Simplesity likes creativity.
Excellent.

ronstr's picture
ronstr
140 pencils

brilliant!

DBB's picture
DBB
1215 pencils

like.

elyoshiro's picture
elyoshiro
545 pencils

very very very nice

Carlos Garcia's picture
Carlos Garcia
846 pencils

Pretty freakin' good!

CG

Guest's picture
Guest

Bravi gazzi!

Guest's picture
Guest

Any idea how much the price per piece was?

pez's picture
pez
1723 pencils

Love it!

Guest's picture
Guest

amazing...

thedesignaddict's picture
thedesignaddict
5341 pencils

Nice one.

joselucho's picture
joselucho
11 pencils

good one!!!

Guest's picture
Guest

Un onesto pezzo BTL. Niente più.

Manola Fili

JeffP's picture
JeffP
810 pencils

I sense a nomination for the 2011 Lions in Cannes.

alexander_bickov's picture
alexander_bickov
3279 pencils

Simple and clear. Love it

Guest's picture
Guest

Simple idea. good idea.
what else.

Guest's picture
Guest

cool

mosho's picture
mosho
298 pencils

deserve award

Guest's picture
Guest

Simply clever.

Guest's picture
Guest

Looooove it!

Guest's picture
Guest

Clever as hell, but my first thought was PER ITEM PRICE!!!! How much does that cost to have printed?

Guest's picture
Guest

Simple, clara y magnífica.

CANGRAFFIST's picture
CANGRAFFIST
3 pencils

God job..

writersblog's picture
writersblog
556 pencils

Bravo. Best use of magnets since the Maglev train.

NaciBabuska's picture
NaciBabuska
39 pencils

this is perfect! bravo!!

chirag's picture
chirag
52 pencils

fabulous idea,,,nevr seen such a use of magnet,,,hats off to cayenne,,,

Xphia's picture
Xphia
597 pencils

i definitely like it, both the postcard & the real service it offer

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