Skoda Yeti: Park Assist System
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Postcard about the Skoda Yeti Park Assist System to distribute at the Bologna Motor Show.
Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Illustrator: lucycgi.eu
Account: Giuseppe Francavilla
Published: November 2010
40 Comments
Bravo. Takes a big foot to put 12 inches of clever into a 30 centimetre market and still make room for manoeuvre to kick ass.
"Yeti *still* finds reason to complain about the name..."
Cool :)
If that's the key selling feature of the car, then bravo, very memorable!
sweet
smart
Nice. Cute.
+++
"I love some things, and don't love some other things."
Kind of fun but I have seen this resource been used before.
I'd love to see more examples of this Cesar - any links to where we can look at others?
nice I like.
lol
www.praxisadvertising.com
fabulous!!!
they showed me a picture & i laughed
dignity has never been photographed
Sweeeeeet!
Niccceeeeee! Real clever :)
I give it a "WOW!"
Critics are easy.
Bravi gazzi!
So simple! So nice! BRAVO!
http://newniceandfun.tumblr.com
Simplesity likes creativity.
Excellent.
brilliant!
like.
very very very nice
Yoshiro
Pretty freakin' good!
CG
Bravi gazzi!
Any idea how much the price per piece was?
Love it!
amazing...
Nice one.
good one!!!
Un onesto pezzo BTL. Niente più.
Manola Fili
I sense a nomination for the 2011 Lions in Cannes.
Simple and clear. Love it
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Simple idea. good idea.
what else.
cool
deserve award
www.it-evo.com
Simply clever.
Looooove it!
Clever as hell, but my first thought was PER ITEM PRICE!!!! How much does that cost to have printed?
Simple, clara y magnífica.
God job..
Bravo. Best use of magnets since the Maglev train.
this is perfect! bravo!!
fabulous idea,,,nevr seen such a use of magnet,,,hats off to cayenne,,,