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Park Assist System

Agency: 
Published/Aired: 
November 2010
Description: 

Postcard about the Skoda Yeti Park Assist System to distribute at the Bologna Motor Show.

Illustrator: lucycgi.eu

Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Account: Giuseppe Francavilla

Comments (41)

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Highest Rated

Xphia's picture
Xphia
Activity Score 614

i definitely like it, both the postcard & the real service it offer

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Bravo. Takes a big foot to put 12 inches of clever into a 30 centimetre market and still make room for manoeuvre to kick ass.

"Yeti *still* finds reason to complain about the name..."

Guest's picture
Guest

Cool :)

If that's the key selling feature of the car, then bravo, very memorable!

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18551

sweet

Guest's picture
Guest

smart

sirvan's picture
sirvan
Activity Score 29860

Nice. Cute.

+++

"I love some things, and don't love some other things."

Cesar Hector's picture
Cesar Hector
Activity Score 217

Kind of fun but I have seen this resource been used before.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'd love to see more examples of this Cesar - any links to where we can look at others?

Guest's picture
Guest

nice I like.

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

lol

tirthomitro's picture
tirthomitro
Activity Score 2758

fabulous!!!

they showed me a picture & i laughed
dignity has never been photographed

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Sweeeeeet!

sxhizo's picture
sxhizo
Activity Score 38

Niccceeeeee! Real clever :)

dadada's picture
dadada
Activity Score 1720

I give it a "WOW!"

Everybody is creative, be yourself.

Guest's picture
Guest

Bravi gazzi!

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

So simple! So nice! BRAVO!

Guest's picture
Guest

Simplesity likes creativity.
Excellent.

ronstr's picture
ronstr
Activity Score 140

brilliant!

DBB's picture
DBB
Activity Score 1216

like.

elyoshiro's picture
elyoshiro
Activity Score 546

very very very nice

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Pretty freakin' good!

CG

Guest's picture
Guest

Bravi gazzi!

Guest's picture
Guest

Any idea how much the price per piece was?

pez's picture
pez
Activity Score 1802

Love it!

Guest's picture
Guest

amazing...

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Nice one.

joselucho's picture
joselucho
Activity Score 11

good one!!!

Guest's picture
Guest

Un onesto pezzo BTL. Niente più.

Manola Fili

JeffP's picture
JeffP
Activity Score 810

I sense a nomination for the 2011 Lions in Cannes.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Simple and clear. Love it

Guest's picture
Guest

Simple idea. good idea.
what else.

Guest's picture
Guest

cool

mosho's picture
mosho
Activity Score 298

deserve award

Mohamed El Mahdy
www.sketchescs.com

Guest's picture
Guest

Simply clever.

Guest's picture
Guest

Looooove it!

Guest's picture
Guest

Clever as hell, but my first thought was PER ITEM PRICE!!!! How much does that cost to have printed?

Guest's picture
Guest

Simple, clara y magnífica.

CANGRAFFIST's picture
CANGRAFFIST
Activity Score 3

God job..

writersblog's picture
writersblog
Activity Score 553

Bravo. Best use of magnets since the Maglev train.

NaciBabuska's picture
NaciBabuska
Activity Score 42

this is perfect! bravo!!

chirag's picture
chirag
Activity Score 52

fabulous idea,,,nevr seen such a use of magnet,,,hats off to cayenne,,,

Xphia's picture
Xphia
Activity Score 614

i definitely like it, both the postcard & the real service it offer

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