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All-Yellow Palette

Published/Aired: 
July 2013
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Description: 

From 2014 all taxis in Budapest must have the same yellow colour. Cabbies need to spend a fortune to either buy a new and yellow car, or paint their old one yellow. With the all-yellow colour palette flyer ŠKODA showed them that they indeed have a choice: though they can't choose the colour of their taxis, they can at least choose good value for their money. The all-yellow palettes were handed out like leaflets at the Hungarian Taxi Expo to cabbies.

If you can't choose the colour, at least choose quality and good price.

Advertising Agency: Café Communications, Budapest, Hungary
Creative Directors: Zoltán Simon, Ervin Sallai
Art Director: Róbert Györgyfi
Copywriters: Gergő Kováts, Gábor Szűcs

Comments (2)

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kleenex's picture
kleenex
41778 Activity Scores

I agree.

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