Advertisement

All-Yellow Palette

Published/Aired: 
July 2013
Description: 

From 2014 all taxis in Budapest must have the same yellow colour. Cabbies need to spend a fortune to either buy a new and yellow car, or paint their old one yellow. With the all-yellow colour palette flyer ŠKODA showed them that they indeed have a choice: though they can't choose the colour of their taxis, they can at least choose good value for their money. The all-yellow palettes were handed out like leaflets at the Hungarian Taxi Expo to cabbies.

If you can't choose the colour, at least choose quality and good price.

Advertising Agency: Café Communications, Budapest, Hungary
Creative Directors: Zoltán Simon, Ervin Sallai
Art Director: Róbert Györgyfi
Copywriters: Gergő Kováts, Gábor Szűcs

Comments (2)

Log in or register to post comments

Highest Rated

kleenex's picture
kleenex
Activity Score 45439

I agree.

morse's picture
morse
Activity Score 17518

Fairly good idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 45439

I agree.

Advertisement