Shiner Beer: Koozies

Advertising Agency: McGarrah Jessee, Austin, USA
Creative Directors: James Mikus, Cameron Day
Art Director: Beau Hanson
Writer: Tannen Campbell
Photographer: Lisa Hanson

33 comments

dsklan's picture
dsklan
1927 pencils

this says the label is the only difference between shiner and other beer brands?!

sneakyhands's picture
sneakyhands
1857 pencils

not quite. everybody knows that it's just a koozi, so it becomes a joke that gets everyone involved. unless a heineken drinker is incredibly brand loyal, brought their own koozi, or likes warm beer; they are probably going to use a shiner koozi -- it's free. plus, it's a matter of Texan pride. even when drinking heineken, most Austinites would choose to root for the home team anyway.

before anyone asks: no, i do not work for the agency, nor did i work on this. i just live in Austin.

Dale's picture
Dale
370 pencils

Brilliant. And the next comment about punk advertising sums it up. This is proper guerilla advertising and great execution. This is fun and it works.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

Would work A LOT BETTER if heinekken did that. Like: "we know that Shiner is a local favorite and the pride of Austin so it's hard for you to drink something else - but our taste being so much better, it's okay to cheat. With discretion".

Guest's picture
Guest

Incorrect. Heineken paid a boat load of bread to sponsor this thing, and the little brewery of Shiner paid peanuts for some koozies. Texans love some Shiner, and could care less about some Amsterdam canal water. Being a Texan, I appreciate this very much. I went to ACL and still have this koozie. Good job guys!

mark3r's picture
mark3r
1940 pencils

Punk advertising! Yeah!

:::MARK3R:::

Guest's picture
Guest

Doesn´t works

beigedogg13's picture
beigedogg13
76 pencils

why nots?

missed my turn's picture
missed my turn
426 pencils

Ha, good move.

Guest's picture
Guest

I don't like it.

Guest's picture
Guest

yes you do.

Guest's picture
Guest

Yes you do

The J Man's picture
The J Man
38 pencils

Question is...will they remember the koozie or remember the taste of a Heine?

Guest's picture
Guest

Hope they don't remember the taste of Heine... That crap is NASTY!

mattndan's picture
mattndan
953 pencils

Brilliant!

Guest's picture
Guest

I think this works.

And not on people who drink it, but on people who see them drink it.
It is kind of like viral marketing.

People see you having a good time and drinking Shiner.

Nice!

Annya A.Uslontseva
www.auadesign.com

Guest's picture
Guest

makes no sense at all.

Guest's picture
Guest

i am guessing you are a nimrod who drinks zima.

hard_core's picture
hard_core
146 pencils

baahahahahahahahaha. ZIIIIINNNNGGGGG!

teenie's picture
teenie
1894 pencils

Not terribly brilliant creatively, but a very good strategy.

mattndan's picture
mattndan
953 pencils

There's no need to be overly creative with it, think about the target audience. It's simply and works well.

NatalieM's picture
NatalieM
1687 pencils

This is awesome! Way to stick it to Heineken!

Guest's picture
Guest

Why not just drink a Shiner? So confused? Was Heineken the only beer you could buy there, I doubt it.

Guest's picture
Guest

Nice! I used to live in Austin and hate Heineken and how it was our only choice at ACL.

JediByKnight's picture
JediByKnight
184 pencils

outstanding!

kithubabe's picture
kithubabe
72 pencils

wooo! Wicked...

Guest's picture
Guest

I will just remember the taste of a Heine!

Guest's picture
Guest

because your brain is the size of a hamster's bladder

Guest's picture
Guest

typical slop from typical austin hacks. austin blowwwwzzzzz

Guest's picture
Guest

i guess it blows if you dont like great live music, nice people, great food, and attractive woman.

Guest's picture
Guest

"austin hacks???" don't think so.....and we have the best music....please don't visit, we don't want you. Go Shiner!

Guest's picture
Guest

you sound like an over weight douche bag who works in a turd shop in dallas. see you at the pottery barn.

Sdb's picture
Sdb
1364 pencils

Then how could Heineken get the publicity?

Log in or register to post comments