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Worker And Kolkhoz Woman

Agency: 
Published/Aired: 
May 2012
Description: 

Cultural context: decorating their living rooms with miniature copies of famous russian statues / historical characters is a lower middle class tradition.

Idea: sekunda glue will extend the life of your decorative objects for so long that they simply have to start doing something...

Execution: miniature copies of famous statues of “worker and kolkhoz woman” statue in moscow (used on mosfilm’s logo, stamps) were featured in the campaign… with a twist.

Additional Credits:

Sekunda Glue For Metal – Extends Life. Unbearably Long

Media: the prints were
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Copywriter: Denis Avraamov
Art Director: Mihai Coliban
Illustrator: Wireframe
Art Buyer: Marina Shponko
Account Manager: Ekaterina Konovalova

Comments (4)

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Highest Rated

monte kelos's picture
monte kelos
Activity Score 205

lovely.

salil.sharma's picture
salil.sharma
Activity Score 2428

lovely image

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
kleenex
Activity Score 43337

The metal object looks great, but I do not think it goes with the copy.

Enduwolf's picture
Enduwolf
Activity Score 165

How is this DM?

monte kelos's picture
monte kelos
Activity Score 205

lovely.

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