Sekunda Glue: Worker And Kolkhoz Woman
Sekunda Glue For Metal – Extends Life. Unbearably Long
Cultural context: decorating their living rooms with miniature copies of famous russian statues / historical characters is a lower middle class tradition.
Idea: sekunda glue will extend the life of your decorative objects for so long that they simply have to start doing something...
Execution: miniature copies of famous statues of “worker and kolkhoz woman” statue in moscow (used on mosfilm’s logo, stamps) were featured in the campaign… with a twist.
Media: the prints were published in history magazines, very popular among our consumers and on 2 billboards close to the location of the statue.
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Copywriter: Denis Avraamov
Art Director: Mihai Coliban
Art Buyer: Marina Shponko
Account Manager: Ekaterina Konovalova
Published: May 2012