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Pizza Digitale

Published/Aired: 
December 2011
Description: 

Objective: Get Digital Creatives interested in Scholz & Friends – and hire them.

Concept: In cooperation with the delivery service Croque Master Scholz & Friends created the „Pizza Digitale“. A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way we made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person.

The Result: Lots of job interviews and some new teams for our Digital Department.

Target Audience: All major agencies’ employees, who have enough digital competence to decode the Pizza Digitale.

Advertising Agency: Scholz & Friends, Germany
Creative Directors: Marc Kittel, Pedro Sydow
Copywriter: Christopher Nothegger
Art Director: Stefan Schabenberger
Graphic:: Kathrin Fach
Technical Direction:: Andreas Maser
Web Development:: Aleksandr Lossenko

Comments (11)

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Highest Rated

Martijn.'s picture
Martijn.
Activity Score 74

Great idea!

kleenex's picture
kleenex
Activity Score 43398

interesting idea.

andylefty's picture
andylefty
Activity Score 4535

Great.

Vlady's picture
Vlady
Activity Score 5

nice. saw it on youtube couple of weeks ago: http://www.youtube.com/watch?v=SzqTDRThbiE

Lazarus's picture
Lazarus
Activity Score 1536

Interesting way to recruit.

Sarah80's picture
Sarah80
Activity Score 207

very very nice.

Jackbr's picture
Jackbr
Activity Score 1499

Inteligent. Very nice.

JackBR

NicoCiego's picture
NicoCiego
Activity Score 1033

looks more like pancakes but nice work. good job.

fadirahhal's picture
fadirahhal
Activity Score 235

i like

Scrapenbaker's picture
Scrapenbaker
Activity Score 404
Hawrys's picture
Hawrys
Activity Score 198

cool!

Martijn.'s picture
Martijn.
Activity Score 74

Great idea!

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