Scholz & Friends Hamburg Recruiting: Pizza Digitale

Objective: Get Digital Creatives interested in Scholz & Friends – and hire them.

Concept: In cooperation with the delivery service Croque Master Scholz & Friends created the „Pizza Digitale“. A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way we made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person.

The Result: Lots of job interviews and some new teams for our Digital Department.

Target Audience: All major agencies’ employees, who have enough digital competence to decode the Pizza Digitale.

Advertising Agency: Scholz & Friends, Germany
Creative Directors: Marc Kittel, Pedro Sydow
Copywriter: Christopher Nothegger
Art Director: Stefan Schabenberger
Graphic:: Kathrin Fach
Technical Direction:: Andreas Maser
Web Development:: Aleksandr Lossenko

11 comments

kleenex's picture
kleenex
26204 pencils

interesting idea.

andylefty's picture
andylefty
4533 pencils

Great.

Vlady's picture
Vlady
5 pencils

nice. saw it on youtube couple of weeks ago: http://www.youtube.com/watch?v=SzqTDRThbiE

Lazarus's picture
Lazarus
1490 pencils

Interesting way to recruit.

Sarah80's picture
Sarah80
207 pencils

very very nice.

Jackbr's picture
Jackbr
1371 pencils

Inteligent. Very nice.

Jack

NicoCiego's picture
NicoCiego
1035 pencils

looks more like pancakes but nice work. good job.

fadirahhal's picture
fadirahhal
231 pencils

i like

Scrapenbaker's picture
Scrapenbaker
371 pencils
Hawrys's picture
Hawrys
194 pencils

cool!

Martijn.'s picture
Martijn.
74 pencils

Great idea!

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