Save the Children Australia: Letter

Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Tony Leishman
Copywriters: Doogie Chapman, Sandra Galiazzo
Typographer: Ed Croll

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7 comments

Guest's picture
Guest

Clever, after read the letter I suddenly feel the impulse to donate. I like it

Guest's picture
Guest

Brilliant work.

Grace Bastien's picture
Grace Bastien

Love it.

A stranger abroad's picture
A stranger abroad
427 pencils

Darn. On my laptop the copy is a little too small to read. Must check it on a decent screen later.

just write's picture
just write
653 pencils

It's good.. The letter is touching... good idea...

juuaan's picture
juuaan
13 pencils

perceptive, excellent copy. I wish we can all do things that can get help so many people.

GMD10's picture
GMD10
142 pencils

Indeed, great copy.

Good thinking to use traditional post. As in rural areas communication is not automated. Brings you realy close to the notion that there are little means to go by.

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