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Business Card

Agency: 
Published/Aired: 
August 2010
Description: 

Rather than a conventional business card to offer the makeup services to the customer, it was created a special stamp that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc.

Direct advertisment created by OpusMultipla, Brazil for Sandra Martins, within the category: Health.

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Directors: Denilson Pucci, Renato Cavalher
Art Director: Cintya Reese
Copywriter: Diego Pianaro

Comments (35)

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Highest Rated

clementina's picture
clementina
Activity Score 13

Excellent!

Guest's picture
Guest

Very nice. But how am I going to get it into my wallet where I keep all my other business cards? It's not a business card, it's a flyer.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

You keep your business cards in your wallet? All three of them?
I think this one has far more impact than just another small piece of paper. Well done!

araujomarcus's picture
araujomarcus
Activity Score 17

Agree.
You can stamp it behind your own business car. Brilliant

Guest's picture
Guest

Clever concept, but totally impractical . I sure wouldn't walk around with that thing in my pocket. Concept isn't everything.

mralanjones's picture
mralanjones
Activity Score 260

Pretty sure Sandra Matin would have a purse. Good idea.

Guest's picture
Guest

Correct me if i'm wrong... But dont women usually have purses to carry this kinda stuff?

Guest's picture
Guest

The point is that you don't have to have a lot of one single item printed in advance. You also don't have to pay a huge amount upfront for printing on a variety of media (cards, napkins, paper, stationary, etc.). Rather, you have the luxury of "pay-as-you-go" and stationary, cards, envelopes, etc. can be made. If you're going out or traveling, you'd stamp an appropriate number of cards. You don't have to stamp them on the spot.

Guest's picture
Guest

Go to Sandra Martins for lipstick that's sure to come off!

elyoshiro's picture
elyoshiro
Activity Score 546

Nice idea
but its does not work like cards, it is a flyer

Guest's picture
Guest

remember me on this... better and more idea integrated..
http://adsoftheworld.com/media/dm/lektorat_winkel_magicstamp

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

Yeah and you most certainly wont be wearing any make up either!!!!! A woman would just throw this into her purse and thats it! Think who you gonna give this to. And if a man got this should probably pass it along to his wife/girlfriend or what ever....

Guest's picture
Guest

But this lipstick-stamp could be stamped in any paper, in any size, Not just in a napkin!...

Guest's picture
Guest

absolutely brilliant, I would never forget it!!

sirvan's picture
sirvan
Activity Score 29860

Agree.

This is a fabulous idea, and very memorable. But it's not a "business card". It's a promotion, a flyer, or a keepsake. All of which are still awesome.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Niiiiice! Smart and simple.

NONE™'s picture
NONE™
Activity Score 209

Very nice!!!!!

NONE™

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Memorably seductive.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

awesome

avnishart's picture
avnishart
Activity Score 43

nice one

rurorjuror's picture
rurorjuror
Activity Score 745

You can stamp clean business cards. Or even more -- you can stamp existing business cards on the back side. Or use a piece of cloth as material. That would make concept more solid and not being dropped into garbage can :)

Guest's picture
Guest

awesome work

Guest's picture
Guest

had this idea for my long-d boyfriend before we split up... a lip stick stamp as we were so far away... I still think of him sometimes, but i'd save this idea for my future one...

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

you're a lunatic

Moonshark's picture
Moonshark
Activity Score 139

nice

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Great, by the way!

silvi's picture
silvi
Activity Score 4172

I LIKE IT

Dzsoi's picture
Dzsoi
Activity Score 8442

I think Sandra keeps the stamper and stamps on everything she would like to... as someone said, on the back of business cards, even walls, any papers. Very good idea and not really comparable to that Lectorate stamp. (I doesn't understand the 'not integrated' comment... makeup and lipstick has something to do with each other when I last checked).

Happy Housewife's picture
Happy Housewife
Activity Score 45

superb!

Stay hungry. Stay foolish.

Guest's picture
Guest

cheapo. sorry

Guest's picture
Guest

[edited out by admin] clearly you people have met with your accounts people wayy too often. it's not a flyer, she could easily stamp this out on a few blank business cards and keep them in her purse to hand out. The stamp would function for that and any stationary she might send out to be consistent. It's a good idea, stop crying that you didnt come up with it.

Guest's picture
Guest

this would be applicable if it's for a hooker

meixuilv's picture
meixuilv
Activity Score 14

actually i think i dont understand it clearly , even through i read it again and again !

Janae's picture
Janae
Activity Score 385

whether it is a businesscard or not. it is a good realisation for this sector. *kiss

Shridevi's picture
Shridevi
Activity Score 184

Nice. Thank God some people are not doing the mundane things anymore :D

clementina's picture
clementina
Activity Score 13

Excellent!

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