Sanctuary India: Reverse Calendar

The brief to the agency was to make people aware of the urgent need to protect the Earth's living resources. The solution is a calendar in reverse. The dates of each month appear backwards (for example, January starts with the 31st and ends with the 1st). This reverse calendar works, as a daily remaider on how animal numbers in the wild are decreasing everyday.

Advertising Agency: DDB Mudra, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Sreejith Kodoth, Ranjith Sasidharan
Art Director: Sreejith Kodoth
Designer: Sreejith Kodoth
Copywriters: Vaspar Dandiwala, Ranjith Sasidharan
Illustrators: Dhanil, Sreejith Kodoth
Photographer: Yuvraj Vivek
Published: December 2011