Reverse Calendar

December 2011

The brief to the agency was to make people aware of the urgent need to protect the Earth's living resources. The solution is a calendar in reverse. The dates of each month appear backwards (for example, January starts with the 31st and ends with the 1st). This reverse calendar works, as a daily remaider on how animal numbers in the wild are decreasing everyday.

Direct advertisment created by DDB, India for Sanctuary India, within the category: Public Interest, NGO.

Advertising Agency: DDB Mudra, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Sreejith Kodoth, Ranjith Sasidharan
Art Director: Sreejith Kodoth
Designer: Sreejith Kodoth
Copywriters: Vaspar Dandiwala, Ranjith Sasidharan
Illustrators: Dhanil, Sreejith Kodoth
Photographer: Yuvraj Vivek

Comments (4)

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Highest Rated

headoffice Communication's picture
headoffice Comm...
Activity Score 196

love DDB, gr8 work.

monoliz's picture
Activity Score 1304

nice stuff

kleenex's picture
Activity Score 46771

I like the idea.