Sanctuary India: Reverse Calendar

The brief to the agency was to make people aware of the urgent need to protect the Earth's living resources. The solution is a calendar in reverse. The dates of each month appear backwards (for example, January starts with the 31st and ends with the 1st). This reverse calendar works, as a daily remaider on how animal numbers in the wild are decreasing everyday.

Advertising Agency: DDB Mudra, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Sreejith Kodoth, Ranjith Sasidharan
Art Director: Sreejith Kodoth
Designer: Sreejith Kodoth
Copywriters: Vaspar Dandiwala, Ranjith Sasidharan
Illustrators: Dhanil, Sreejith Kodoth
Photographer: Yuvraj Vivek
Published: December 2011

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4 comments

headoffice Communication's picture
headoffice Comm...
174 pencils

love DDB, gr8 work.

monoliz's picture
monoliz
1326 pencils

nice stuff

kleenex's picture
kleenex
27828 pencils

I like the idea.

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