Sabesp: Sachets

Advertising Agency: Lew'Lara\TBWA, Sao Paulo, Brazil
Creative Directors: Manir Fadel, Luciano Lincoln, André Laurentino, Jaques Lewkowicz
Art Director: Ricardo Gurgel
Copywriter: Leonardo Marçal
Attendance: Gilson Freitas, Pedro Paulo Mesquita
Media: Fabio Walker, Clenir Araújo, Frederico Lopes
Additional credits: Marcos Pedra
Approval: Adriano Stringhini, Fabio Toreta

14 comments

bakamono's picture
bakamono
1004 pencils

The printing company consumed more than150 litters of water to produces tissues used in this campaign.

because therefore it is

Helmet Chrome's picture
Helmet Chrome
260 pencils

This.

MK-tessa's picture
MK-tessa
216 pencils

Yah, and then the person will throw it on the ground. Is it at least biodegradable paper? good idea tho.

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Nice idea but really so clever? I suppose it's detrimental unless it makes the recipient change his/her behavior concerning water usage.

lucie123's picture
lucie123
604 pencils

But this ad it's an another pollution no?

gadgets's picture
gadgets
1063 pencils

is this an anti hand wash ad?

simonsays's picture
simonsays
332 pencils

If the purpose is to enhance green attitude: -10/10
If the purpose is to develop the one-use plastic-paper-aluminium-alcohol-synthetic-perfume market: great greenwashing!

Criminal.

morse's picture
morse
16344 pencils

Super idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

niniasufle's picture
niniasufle
407 pencils

mmm ok
its a good idea, but no for this campaign.
It's not that strong to make change the people behavior of washing their hands.
It would make you use this tissues in case you can't wash your hands, yes,
but not sure about stop washing them.
Too intuitive.

kleenex's picture
kleenex
31481 pencils

nice idea, but how much water was needed to produce the product???

NataliaLima's picture
NataliaLima
1380 pencils

Saving water for not washing your hands is actually disgusting. Awful green strategy.

purshotham's picture
purshotham
455 pencils

Not a good idea to save water.....

dbor's picture
dbor
1455 pencils

Not bad, but it would be better if it was written about health.

sabyasachi'87's picture
sabyasachi'87
8 pencils

Very nice idea...As usual TBWA rocks \m/

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