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Rotary Blood Bank: Heart

Advertising Agency: Leo Burnett, New Delhi, India 

Creative Directors: K.V. Sridhar, Sainath Saraban

Art Director: Dalip Singh
Copywriter: Abhijat Bharadwaj


Photographers: Mukul Raut, Dalip Singh
Released: October 2008

22 comments

Guest's picture
Guest

VERY good. Congrats, guys... very very good.

picopalqlea's picture
picopalqlea
999 pencils

eeeeeeewwwwww!
but cute....
what if they do the same with sperm donors??

mark3r's picture
mark3r
1940 pencils

Hahahaha! I needed that.

:::MARK3R:::

Guest's picture
Guest

gr8 like it

Guest's picture
Guest

will win cannes this year

Guest's picture
Guest

AMAZING!!!!!

Guest's picture
Guest

great love it

Guest's picture
Guest

its really touching n pushing my mind to do sometihng too

jeha's picture
jeha
104 pencils

I just love Guest commenters.... they are so easy to please and impress. The most passionate people on the planet..

Guest's picture
Guest

winner

Guest's picture
Guest

Excellent :-)

Guest's picture
Guest

THE BRIEF WAS...

AHAHAHHAHAHAHHHAHAAHHAHHAHHAHAH!AHHAAAAA.

Guest's picture
Guest

The brief is..i

Guest's picture
Guest

Congrats LB New Delhi.

Guest's picture
Guest

It's so simple but great.

Damon Hakim's picture
Damon Hakim
25 pencils

Been to one of their gala for HIV day. These people are serious helpers. Great idea btw.

Anima's picture
Anima
59 pencils

Very nice.

Slightly creepy, but nice.

capywriter's picture
capywriter
5511 pencils

Euh... although it's a nice give-away, how will this get more people to donate blood? After all it's offered to people who already took the initiative to donate. It's not creating extra awareness... Quite a crucial point to for a campaign to be successful, no?

Wordnerd's picture
Wordnerd
6662 pencils

my thoughts exactly

capywriter's picture
capywriter
5511 pencils

I know it's mentioned as being a DM, but from the video I understand it was given to people after they had come on own initiative...

gmint7's picture
gmint7
2685 pencils

:::J:::

is that a song from utada's first love?

its a good one. i like

but its not really an ad.. coz people already donated BEFORE it. (agree with capy)

its just a cute giveaway..

:::J:::

Jersey11's picture
Jersey11
36 pencils

Cannes Cannes Cannes :)

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