Advertising Agency: Leo Burnett, New Delhi, India
Creative Directors: K.V. Sridhar, Sainath Saraban
Art Director: Dalip Singh
Copywriter: Abhijat Bharadwaj
Photographers: Mukul Raut, Dalip Singh
Released: October 2008
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22 Comments
VERY good. Congrats, guys... very very good.
eeeeeeewwwwww!
but cute....
what if they do the same with sperm donors??
Hahahaha! I needed that.
:::MARK3R:::
gr8 like it
will win cannes this year
AMAZING!!!!!
great love it
its really touching n pushing my mind to do sometihng too
I just love Guest commenters.... they are so easy to please and impress. The most passionate people on the planet..
winner
Excellent :-)
THE BRIEF WAS...
AHAHAHHAHAHAHHHAHAAHHAHHAHHAHAH!AHHAAAAA.
The brief is..i
Congrats LB New Delhi.
It's so simple but great.
Been to one of their gala for HIV day. These people are serious helpers. Great idea btw.
damonhakim.wordpress.com | The easy way to learn branding
Very nice.
Slightly creepy, but nice.
Euh... although it's a nice give-away, how will this get more people to donate blood? After all it's offered to people who already took the initiative to donate. It's not creating extra awareness... Quite a crucial point to for a campaign to be successful, no?
my thoughts exactly
I know it's mentioned as being a DM, but from the video I understand it was given to people after they had come on own initiative...
:::J:::
is that a song from utada's first love?
its a good one. i like
but its not really an ad.. coz people already donated BEFORE it. (agree with capy)
its just a cute giveaway..
:::J:::
Cannes Cannes Cannes :)