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T-shirt

Agency: 
Published/Aired: 
November 2009
Description: 

Direct advertisment created by GJP, Canada for Roland Semprie, within the category: Professional Services.

Advertising Agency: GJP Advertising + Design, Toronto, Canada
Chief Creative Officer: Alan Gee
Creative Directors: Lisa Greenberg, Trevor Schoenfeld
Copywriter: Ross Pryde
Art Director: Chris Duchaine

Comments (18)

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Highest Rated

MissUnderstood's picture
MissUnderstood
Activity Score 70

This is great! However I think it would be a "funny gift" idea rather than something with actual functionality since humans perspire differently. Think there's a small percentage that this would truly work for... but great concept! Fun thought

Lucy80's picture
Lucy80
Activity Score 77

really good

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

How would this work in real life?

Honest Dave's picture
Honest Dave
Activity Score 233

It wouldn't. That's why it's on AOTW.

Guest's picture
Guest

maybe his friends wear it
the word gets around...

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Awsome!!!

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Klaine's picture
Klaine
Activity Score 11

Love it

Guest's picture
Guest

It coul be with miles or kilometer for a nike 10k run o something, really cool idea

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Love it.

tripinator@hotmail.com's picture
tripinator@hotm...
Activity Score 134

super nice idea great work

Guest's picture
Guest

Idea is cool, realtime execution lacks...

silvi's picture
silvi
Activity Score 4172

Nobody want to use such wet shirt. idea is good, but is not very attractive.

tirthomitro's picture
tirthomitro
Activity Score 2758

coolio!!!!

they showed me a picture & i laughed
dignity has never been photographed

bobby666's picture
bobby666
Activity Score 1460

liked it dude. cool.

Guest's picture
Guest

love it....

rolling.stone's picture
rolling.stone
Activity Score 2741

recyclable idea, can used for many purpose

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~ Quite obviously, I have gathered no moss ! ~

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

:)

Jonathan Patterson's picture
Jonathan Patterson
Activity Score 9

I like it but I think it could be improved if the levels read as "work harder, almost there, in shape, etc."

MissUnderstood's picture
MissUnderstood
Activity Score 70

This is great! However I think it would be a "funny gift" idea rather than something with actual functionality since humans perspire differently. Think there's a small percentage that this would truly work for... but great concept! Fun thought

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