Though the idea of using protection during sex is generally apprehended, people tend to think unprotected oral sex is ok, and rarely use condoms when it comes to going down on someone. The challenge was to generate an awareness emphasizing the fact that STIs are also transmitted during oral sex. Especially syphilis!
Here is the tv ad as well.
Direct advertisment created by Ogilvy, Reunion for RIVE, within the category: Public Interest, NGO.
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