Risol Solar Home Systems: Swedish wine
To promote Risol's solar home systems to the French residents in Tunisia, we played with their national pride: wine. As global warming leads to climate changes, one can therefore easily imagine that in a few years time, ideal climate for wine production will move away from France, further north. A bottle of Swedish wine, 2057 vintage, was sent out to a large number of French residents to symbolize the scary future. A letter in appendix detailed how energy saving can help avoid the impact of global warming, underlining the fact that solar panels can change the way the world is evolving.
Advertising Agency: Memac Ogilvy Label Tunisia
Creative Director: Nicolas Courant
Art Director: Gérald Héraud
Business Director: Cherifa Ben Slamia
Brand Strategy: Amel Gaaloul
Released: June 2008
12 Comments
very convoluted idea. a long walk for an ok idea. this message could be communicated SO much more simply
Hm. i'm not sure if i like this. depends on if the letter is well written. otherwise i agree: this is a long walk for an ok idea. still just not great enough to justify the costs.
dn sqɯnɥʇ
http://achtungdiekurve.de/
If the target was exclusively French wine producers, then I'd give it a perfect 10. But as it's probably not, I won't.
An interesting thought. By using wine I'm not sure if they might have gone a bit off target.
There's something sad about the fact that this is how we have to try and get people to act to counter climate change, you know?
Common sense coming in second to pride. Says a lot about people in general I suppose.
"stay low, move fast"
Doin' it for the points
Get off your fucking soap box. No one here "listens" to anything you have to say. Seriously -- You're a joke! And the sad part is you're such a narciccist, YOU DON'T EVEN KNOW IT!
So why would I care what you think?
"stay low, move fast"
Doin' it for the points
A classic case where results matter more than the idea...a 9% conversion is not bad as per Direct Marketing standards
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I think; therefore I am
I think it's a fresh turn on the global warming theme
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Thanks for sharing your views on the topic. It makes one think and look the other side of the story.
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