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Rip Curl Pro: Braille clothing tags

Advertising Agency: Havas Worldwide, Warsaw, Poland
Chief Creative Officer: Wojciech Dagiel
Creative Director: Kuba Bogaczyński
Art Director: Sylwia Rekawek
Copywriter: Patryk Michoń
Senior Broadcast Producer / Art Buyer: Magda Matuszewska
Account team: Katarzyna Wierzbicka, Sandra Kopeć

11 comments

damnson's picture
damnson
8528 pencils

I love what they are trying to do here. It's kind of amazing that it's not common for all brands to do the same.

An axe murderer of ads.

Morde's picture
Morde
88 pencils

A idea so simple, and yet so awesome

Pete R.'s picture
Pete R.
1959 pencils

Awesome idea

Art & Illustration

Mamy's picture
Mamy
6 pencils

Awesome idea

morse's picture
morse
16466 pencils

Sewing it in yourself is a bit of a pain, but still great idea!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Owolawi's picture
Owolawi
1500 pencils

Brilliant idea

kleenex's picture
kleenex
32936 pencils

Great idea..

Kevin Fairclough's picture
Kevin Fairclough
2 pencils

Braille labels are great idea - but why not go a step further and print the braille directly into the clothing? No need for the extra strip to be attached to the tag.

PETERDUNBAR's picture
PETERDUNBAR
12 pencils

Wonderful when technology and design come together and make a positive impact in the way we live.

instant coppee's picture
instant coppee
45 pencils

Bravo!... a small innovation with a lot of heart... superb!

satish singh
creative director, max l'agence

Guest's picture
Guest

simple but great ..

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