Red Cross: Crumbs

Advertising Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Director: Max Olech
Deputy Creative Director: Blanka Lipinska
Copywriter: Natalia Pryzowicz
Art Director: Agata Kubien
Business Director: Jola Mazurek
Account Director: Sylwia Jedynska
Account Manager: Anna Drozda
Photographers: Przemek Kulikowski, Filip Zolynski
Make Up: Slawek Oszajca
Technical Support: Studio Tecza
Postproduction: Piotr Karpinski
Production: Ewelina Kiliszek
Advertiser’s Supervisor: Urszula Okon

August 2012


bate_palmas's picture
1479 pencils

As a diner I can't imagine ever sitting there enjoying a meal with one of these on my lap. I'd put it to the side. So for me, this is not effective.

I've also seen this sort of thing done better (not exactly the same, I know - but its helluva similar). When it's in a shopping context, it's less invasive and as a result, I think more effective.

ace85le's picture
3939 pencils

Very unappetizing. There's a line between stirring up empathy and stirring up annoyance.


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Troll's picture
660 pencils

You do realize what happens if someone puts the napkin face down?
Michael Jackson would have loved it.

feysal's picture
2561 pencils

very clever...troll you just a perv.

groovy baby!

the_lizard_king's picture
1257 pencils

i really don't want to be bothered by such advertising when i am expecting a nice dinner at a hotel.

And then GOD said...
Let there be creativity!!!

CommandZ's picture
2494 pencils

Overt guilt trip strategy is too off putting for me and I would transfer that irritation to the restaurant. I'm there to eat, not feel like I've been set up.
According to the rationale this is from last year. Ivan, I thought you were just posting current work?

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