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Soapbox Race

Published/Aired: 
August 2011
Description: 

In an effort to get press about Red Bull Soapbox Race, we brought a little Red Bull Soapbox Race to the press. Over 70 local publications promoted the event. Over 115,000 spectators filled the streets of Downtown LA the day of the race.

Advertising Agency: Kastner & Partners, USA
Chief Creative Officers: Tim Braybrooks
Executive Creative Directors: Tim Braybrooks
Art Directors: Jason Roberts
Copywriter: Annie Elliott
Production Company: Blackout Signs
Production Manager: Jenny Wu
Account Manager: Rena Banks Short

Comments (3)

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Highest Rated

fotdot's picture
fotdot
Activity Score 673

Fun direct mail.

kleenex's picture
kleenex
Activity Score 43473

nice idea.

jackblack's picture
jackblack
Activity Score 2350

I'd love to receive one of these.

fotdot's picture
fotdot
Activity Score 673

Fun direct mail.

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