Red Bull: Soapbox Race

In an effort to get press about Red Bull Soapbox Race, we brought a little Red Bull Soapbox Race to the press. Over 70 local publications promoted the event. Over 115,000 spectators filled the streets of Downtown LA the day of the race.

Advertising Agency: Kastner & Partners, USA
Chief Creative Officers: Tim Braybrooks
Executive Creative Directors: Tim Braybrooks
Art Directors: Jason Roberts
Copywriter: Annie Elliott
Production Company: Blackout Signs
Production Manager: Jenny Wu
Account Manager: Rena Banks Short

3 comments

kleenex's picture
kleenex
31485 pencils

nice idea.

jackblack's picture
jackblack
2328 pencils

I'd love to receive one of these.

fotdot's picture
fotdot
673 pencils

Fun direct mail.

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