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Beer from around here, Packaging

Agency: 
Published/Aired: 
May 2010
Description: 

Red Brick is a craft beer made by Atlanta Brewing Company in Atlanta, GA. We redesigned not just their packaging, but their entire visual identity, using the tagline "Beer From Around Here" and the concept that all beer from outside the Southern states is effectively an import. We simplified the names of their products, added writing with Southern personality, and incorporated visual cues from Southern industrial products. With a limited ad budget, we made the packaging the advertising, and managed to turn a brand with no recognizable identity into a brand with not just an identity, but a rich cultural story.

Direct advertisment created by 22squared, United States for Red Brick, within the category: Alcoholic Drinks.

Advertising Agency: 22Squared, Atlanta Georgia, USA
Executive Creative Director: John Stapleton
Creative Directors: Curt Mueller, Isvel Rodriguez
Art Directors: Isvel Rodriguez, Josh Robinson, Ryan Hoelting
Copywriter: Curt Mueller
Illustrators: Isvel Rodriguez, Ryan Hoelting
Designer: Ryan Hoelting

Comments (14)

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Highest Rated

scottmc's picture
scottmc
Activity Score 78

Great packaging design... beer not so good

Guest's picture
Guest

Simply awesome, one of the best beer packaging I have seen in a while.

Guest's picture
Guest

awesome.

hellojustinoh's picture
hellojustinoh
Activity Score 3

Great package design. The quirky copy and visuals perfectly encapsulate the easy-going, tongue-in-cheek humor of the South.

Guest's picture
Guest

Nice. Cool angle and design.

Guest's picture
Guest

Neato.

rurorjuror's picture
rurorjuror
Activity Score 745

Very simple and touching design!

sirvan's picture
sirvan
Activity Score 29860

Well done.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I wouldn't mind my dad's alcoholism if he drank beer that looked this good.

Guest's picture
Guest

Nicely done...

Guest's picture
Guest

I actually want to read the packaging and that is rare.

Billoughsby's picture
Billoughsby
Activity Score 5142

A feast for the eye.

That's it.

Sr. Rushmore's picture
Sr. Rushmore
Activity Score 83

brilliant!

Guest's picture
Guest

Clearly a knock off of the Big Boss packaging. http://www.thedieline.com/blog/2009/5/4/big-boss-brewing.html

scottmc's picture
scottmc
Activity Score 78

Great packaging design... beer not so good

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