Red Brick Beer: Beer from around here, Packaging
Red Brick is a craft beer made by Atlanta Brewing Company in Atlanta, GA. We redesigned not just their packaging, but their entire visual identity, using the tagline "Beer From Around Here" and the concept that all beer from outside the Southern states is effectively an import. We simplified the names of their products, added writing with Southern personality, and incorporated visual cues from Southern industrial products. With a limited ad budget, we made the packaging the advertising, and managed to turn a brand with no recognizable identity into a brand with not just an identity, but a rich cultural story.
Advertising Agency: 22Squared, Atlanta Georgia, USA
Executive Creative Director: John Stapleton
Creative Directors: Curt Mueller, Isvel Rodriguez
Art Directors: Isvel Rodriguez, Josh Robinson, Ryan Hoelting
Copywriter: Curt Mueller
Illustrators: Isvel Rodriguez, Ryan Hoelting
Designer: Ryan Hoelting
Published: May 2010
14 Comments
Simply awesome, one of the best beer packaging I have seen in a while.
awesome.
Great package design. The quirky copy and visuals perfectly encapsulate the easy-going, tongue-in-cheek humor of the South.
Nice. Cool angle and design.
Neato.
Very simple and touching design!
http://coroflot.com/flashback62
Well done.
+++
"I love some things, and don't love some other things."
I wouldn't mind my dad's alcoholism if he drank beer that looked this good.
Nicely done...
I actually want to read the packaging and that is rare.
A feast for the eye.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
brilliant!
Clearly a knock off of the Big Boss packaging. http://www.thedieline.com/blog/2009/5/4/big-boss-brewing.html
Great packaging design. I saw these at the beer store not to long ago. In a category with so many brands vying for the discriminating beer drinkers attention, the Red Brick packaging pops off the shelf and begs for you to give it a second look. The packaging is more than just attractive - it's informative (and well written).