Red Brick Beer: Beer from around here, Packaging

Red Brick is a craft beer made by Atlanta Brewing Company in Atlanta, GA. We redesigned not just their packaging, but their entire visual identity, using the tagline "Beer From Around Here" and the concept that all beer from outside the Southern states is effectively an import. We simplified the names of their products, added writing with Southern personality, and incorporated visual cues from Southern industrial products. With a limited ad budget, we made the packaging the advertising, and managed to turn a brand with no recognizable identity into a brand with not just an identity, but a rich cultural story.

Advertising Agency: 22Squared, Atlanta Georgia, USA
Executive Creative Director: John Stapleton
Creative Directors: Curt Mueller, Isvel Rodriguez
Art Directors: Isvel Rodriguez, Josh Robinson, Ryan Hoelting
Copywriter: Curt Mueller
Illustrators: Isvel Rodriguez, Ryan Hoelting
Designer: Ryan Hoelting
Published: May 2010

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Guest's picture

Simply awesome, one of the best beer packaging I have seen in a while.

Guest's picture


hellojustinoh's picture
3 pencils

Great package design. The quirky copy and visuals perfectly encapsulate the easy-going, tongue-in-cheek humor of the South.

Guest's picture

Nice. Cool angle and design.

Guest's picture


rurorjuror's picture
738 pencils

Very simple and touching design!

sirvan's picture
29870 pencils

Well done.


"I love some things, and don't love some other things."

Guest's picture

I wouldn't mind my dad's alcoholism if he drank beer that looked this good.

Guest's picture

Nicely done...

Guest's picture

I actually want to read the packaging and that is rare.

Billoughsby's picture
5091 pencils

A feast for the eye.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Sr. Rushmore's picture
Sr. Rushmore
78 pencils


Guest's picture

Clearly a knock off of the Big Boss packaging.

scottmc's picture
78 pencils

Great packaging design... beer not so good

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