Red Brick Beer: Beer from around here, Packaging

Red Brick is a craft beer made by Atlanta Brewing Company in Atlanta, GA. We redesigned not just their packaging, but their entire visual identity, using the tagline "Beer From Around Here" and the concept that all beer from outside the Southern states is effectively an import. We simplified the names of their products, added writing with Southern personality, and incorporated visual cues from Southern industrial products. With a limited ad budget, we made the packaging the advertising, and managed to turn a brand with no recognizable identity into a brand with not just an identity, but a rich cultural story.

Advertising Agency: 22Squared, Atlanta Georgia, USA
Executive Creative Director: John Stapleton
Creative Directors: Curt Mueller, Isvel Rodriguez
Art Directors: Isvel Rodriguez, Josh Robinson, Ryan Hoelting
Copywriter: Curt Mueller
Illustrators: Isvel Rodriguez, Ryan Hoelting
Designer: Ryan Hoelting
Published: May 2010

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14 comments

Guest's picture
Guest

Simply awesome, one of the best beer packaging I have seen in a while.

Guest's picture
Guest

awesome.

hellojustinoh's picture
hellojustinoh
3 pencils

Great package design. The quirky copy and visuals perfectly encapsulate the easy-going, tongue-in-cheek humor of the South.

Guest's picture
Guest

Nice. Cool angle and design.

Guest's picture
Guest

Neato.

rurorjuror's picture
rurorjuror
733 pencils

Very simple and touching design!

sirvan's picture
sirvan
29870 pencils

Well done.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I wouldn't mind my dad's alcoholism if he drank beer that looked this good.

Guest's picture
Guest

Nicely done...

Guest's picture
Guest

I actually want to read the packaging and that is rare.

Billoughsby's picture
Billoughsby
5091 pencils

A feast for the eye.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Sr. Rushmore's picture
Sr. Rushmore
78 pencils

brilliant!

Guest's picture
Guest

Clearly a knock off of the Big Boss packaging. http://www.thedieline.com/blog/2009/5/4/big-boss-brewing.html

scottmc's picture
scottmc
78 pencils

Great packaging design... beer not so good

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