RAPP: Christmas bulbs

Task
Create an agency greeting card that:
- Demonstrated our ability, as CRM specialists, to develop highly targeted solutions
- Won't end up in the bin after the celebrations

Solution
Custom made Christmas Lights
- Designs were based on our clients' individual personality/likes
- Each bulb hand-painted and marked as a number in the collection

Results
- 3 new business leads
- Invitation to bid for a multinational oil and gas business
- Our FB page recorded an all-time high for 2012 in terms of reach, viral ability and engagement
- More importantly, we showed that DM could be just as relevant in a digital world

Advertising Agency: RAPP Malaysia, Kuala Lumpur, Malaysia
Creative Directors: Edward Ong, Jeff Ooi
Art Directors: Chan Guay Chin, Walter Teoh, Jeff Ooi
Illustrators: Erika Lee, Walter Teoh, Maman Rosnan, Shieko, Radzi Ali, Huey Ling, Wang Soo Fun, Justine Yan, Mat Arif, Calvin Hui
Typographer: Calvin Hui
Photographer: Jeremy Song
Print Producer: Moey Huey Ling
Color Separation: Pioneer Graphic Scanning
Published: December 2012

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1 comment

kleenex's picture
kleenex
29421 pencils

nice....

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